PICHULIK’s Latest Collection Turns Craft Into Collectible Art

At a moment when the world of fashion oscillates between algorithmic trend cycles and a quiet hunger for things that are intentional, authentic and irreproducible, PICHULIK’s newest collection arrives as if the moment itself made room for it.

‘To Move’, launching this weekend at the RMB Latitudes Art Fair as part of Johannesburg’s Design Week, is the second volume in a limited-edition bag series from Cape Town atelier PICHULIK. It follows ‘To Hold’, which debuted at the Investec Cape Town Art Fair – one contains, the other propels. Together they map the evolution of an object becoming something more.

And right now, this is the object you want on your arm – because we are living through a genuine reappraisal of what luxury means, and these pieces capture it beautifully.

They are not made only to be held. They ask to be worn as art, carried as sculpture, kept as craft. Each one takes up to five days to complete by hand – not as a selling point, but as a philosophy. Rope knotting, weaving, crochet, sculptural fringe – traditions drawn from a deep well of feminine knowledge – are reclaimed without sentimentality and elevated into something genuinely covetable.

Here, rope becomes language: twisted, looped and fringed into forms that pulse with their own rhythm. You will want to touch every single one.

These are bags, yes – but they are also sculptural objects that reward close attention. Each is finished with a cast brass symbol denoting its edition, a deliberate act of collecting rather than simply buying. Produced in limited quantities, they are irreplaceable by design.

PICHULIK sits in rare company here – alongside the European houses that built their reputations on exactly this kind of rigorous, uncompromising craft. Except this one is ours.

The palette translates beautifully into the season – Bloom’s red-fuchsia fringe electrifies a winter coat, while Sahara’s warm beige tones sit perfectly against camel, chocolate and cream. Five editions in total, each one a considered addition to a winter wardrobe that has outgrown fast fashion entirely.

‘To Move’ is on view at RMB Latitudes Art Fair from 22–24 May. Cape Town-based readers can shop the collection online at pichulik.com.

Creative Credits

Campaign Photography Alix-Rose Cowie @alixrosephoto 

Creative Direction Katherine-Mary Pichulik @katherinepichulik

Product Photography Justin Patrick @justinpatrickphotography

Model Lina Claus Gaye @claus.lina  @bossmodelsa

Hair & Make Up  Neveen Scello @neveenscello